In Italy, particularly here in Sicily, coffee is an obsession, a morning ritual which is carried out many times throughout the day, maybe as many as 6 or 8 times daily. At home first thing in the morning, or at the bar, which is the most preferred place. Then mid-morning, then after lunch, then mid-afternoon, or after the siesta (which normally is from 1PM to 4PM. Then during all those times you meet a friend, or want to discuss business. Any excuse is good for an espresso.
Take George Clooney's advice "Nespresso. What else?
An espresso cup is tiny in comparison to an American coffee cup, but believe me, that little amount of espresso can wake up an elephant.
By the way, we have numerous kinds of coffee...espresso, caffè lungo, caffè macchiato, caffè ristretto, caffelatte, cappuccino, lattemacchiato, caffè d'orzo, caffè and ginseng, caffèorzo and so on. You would be lost for choice at an italian bar. Note that a "bar" in Italy is a cafè.
What? FOUR Euros for a jar of Nescafè?!?!